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Email Marketing Strategy To Grow Your Blog: 8 Things You Should Know

Creating a bond with your readers doesn,t happen only on social media. Even though emails aren,t that visible, they are a very convenient way to find
Creating a bond with your readers doesn,t happen only on social media. Even though emails aren,t that visible, they are a very convenient way to find new people who are interested in the topic you,re writing about, learn a lot about those people, communicate with them personally but on a scale, lead them to read your blog even more and nurture that relationship for a long period.

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What you might not know is that email marketing is one of the cheapest and most effective ways to turn leads into customers.

Here are some numbers to prove that:
  • For every $1 invested in email marketing, brands earned $36 on average.
  • The research has shown that the ROI was highest in the retail, e-commerce, and consumer goods sectors ($45 earned)
  • Marketing, PR, and advertising agency companies earned $42
  • Software and technology earned $36
  • Publishing, media, events, entertainment, and sports earned $32
Whatever your industry is, email marketing is an incredible way to connect to people who are interested in your topic and share your vision.

Here are 8 things you should know about email marketing:
  • A well-targeted subscriber base will engage more often
  • What are the effective strategies to attract subscribers
  • How to craft compelling subject lines
  • How to improve engagement with segmentation and personalization
  • What are the benefits of email automation for bloggers
  • What to focus on while setting up automated email sequences
  • What are key performance indicators (KPIs) for blog email marketing
  • How to track and improve performance with email analytics tools

Building and growing your email list

1: A well-targeted subscriber base will engage more often

Thousands of emails in your email list don,t mean much if those people aren,t interested in what you have to say.

Finding people genuinely interested in your niche and sending them emails that provide added value, include data and insights in the content, and help your readers solve their problems will surely result in greater ROI.

Still, don't expect that a lot of people will react to your emails. According to Adobe Digital Index 2020 report into consumer electronics, an overall average sales funnel conversion is around 3%. Keep that in mind. Employing email verification processes can refine your email list, ensuring better email deliverability
Employing email verification processes can refine your email list, ensuring better email deliverability

2: Effective strategies to attract subscribers

People probably find your valuable content through searches on social media or search engines. Once they get the answer to their question, they'll leave your blog and never return.

That,s why it is essential to get their email addresses during their first visit. Here are a few effective strategies to attract subscribers:

  • Offer content upgrades

Let,s say your blog is about helping people keep their homes organized and clean. You write a blog post about your cleaning routine and as a content upgrade offer the readers a printable complete checklist for household cleaning.

For people to give you their names and email addresses, the content upgrade needs to be specific to the blog post they just read, but also valuable to them.

  • Include pop-up forms and lead magnets

Lead magnets and pop-up forms are similar to content upgrades, but they are more generic and they are not bound to a specific blog post. For example, discounts, coupons, free e-books, free tools, PDF studies, guides, or something specific to your field can all be used as pop-ups and lead magnets designed to capture your readers, attention quickly.

  • Utilize online communities

Collect your audience,s emails by using online community platforms to create a dedicated community centred around your blog. Make a vibrant online social place where people can gather to ask questions, share insights, discuss your blog,s topics, or simply relax and chat. You,ll reap the rewards, among others, in the form of those juicy e-addresses.

Also, generally speaking, be where your targeted audience is. Whether you generate leads from LinkedIn, Facebook, Instagram, TikTok, or some other social network, go there and use the network to its full capacity.

Make groups, interact with followers, post questions, answer your followers' questions, and promote your blog. You'll set yourself as an expert in your field, build trust, and eventually, build a community around your blog.

  • Send effective cold emails with a clear call-to-action

Besides finding people who are already on your blog, you should also try to find people who are interested in your niche but don't know your blog exists.

You can do that by using a cold email tool which can help you create appealing and effective cold emails to get people interested in reading your blog.

Remember to include a simple and clear call-to-action button, like 'Read more', 'Take the survey', 'Share your thoughts', etc.

Creating engaging email content

Well, you can,t expect people to react to your emails if they,re not awesome, right?

If you,re wondering how to reach that awesomeness, don,t worry - there are a few rules you should follow, plus add some of your brand,s voice, and that,s it!

3: How to craft compelling subject lines

Keep in mind these few rules for writing the very best email subject lines:
  • Personalize the subject line - add name, pain points, goals…
  • Keep it short - people read emails on their phones, too. Use no more than 9 words or 60 characters.
  • Stay on point
  • Keywords that can ruin your efforts - spam triggers like special offer, or free, can send your email to the spam folder.
  • Use of Emojis - depends on your target group and the occasion.
  • Letter Case - Title Case Has Shown The Highest Open Rate. That,s followed by the sentence case.
  • Create excitement - limited offer,, save XX% only today,, ending soon,, etc.
  • Use numbers - people react well to percentages and statistics

4: Segmentation and personalization for improved engagement

Before you decide to send that marvellous email you crafted, you should check your email contacts to see if you can group them by:
  • Location
  • Gender
  • Age
  • Job title
  • Income level
  • New subscribers / Active customers / Lapsed customers
  • Past purchases
  • Browsing history
  • Engagement level
  • Interests or preferences

According to SEO expert Brian Dean, segmented email marketing campaigns can lead to revenue increases of as much as 760% and personalization produces 6x higher revenue and transaction rates.

Personalization doesn,t simply mean including a person,s first name. Segmenting your contacts into groups will enable you to include their unique preferences and interests in your emails.

You,ve probably experienced it yourself.

For example, when you,re looking for a new lamp for your home at a certain website. After some short period of time, you,ve received an email with exactly those lamps and a few more from that same website showing you there,s a discount that lasts for only 2 more days. That,s segmentation based on your browsing history.

The role of automation in email marketing

We,ve mentioned a few tools to help you create better content, but automation tools can do repetitive tasks instead of you. Not only that, automation tools can show you valuable insights into the recipient,s behavior.

5: Benefits of email automation for bloggers

Email is 40 times more effective at acquiring new customers, compared to Facebook or Twitter. And with automation, you,ll be able to reach a lot more people than doing everything manually.

Email automation enables you to make a schedule for future emails based on past interactions, behaviors, or groups of contacts.

That way, you,ll:
  • Keep leads engaged longer
  • Annoy leads less
  • Boost revenue
  • Use personalization to your advantage
  • Give sales team insights into what works well with (potential) customers

6: Setting up automated email sequences

Based on your contacts, segmentation, you can create a few different email sequences. By using automation tools, you can set up and send emails depending on the actions people take on your blog.

For example, you can welcome people who took action on your website and then send them emails regularly and engage with them, so they are more likely to visit your blog more often.

Measuring Email Marketing Success

You,ll try to be original in your email campaigns and bravo for that! But, being original can sometimes unfortunately lead to failure. Measuring and testing email campaigns will help you get to know your targeted audience better and finally engage people more often and for longer.

7: Key performance indicators (KPIs) for blog email marketing

There are a few KPIs that are important to every type of industry, not only blogging. Those are:
  • Delivery rate: the percentage of emails that successfully made it into your subscribers, inboxes (number of emails accepted divided by number of emails sent, times 100)
  • Open rate: the percentage of recipients who open your email from the total number of emails delivered (number of emails opened divided by number of emails delivered, times 100).
  • Click-through rate (CTR): the percentage of email recipients who clicked on a link in your email. You can check CTR with open rate and delivery rate and see if the email content was compelling enough, but the subject line failed to invite people to open the email in the first place.
  • Conversion rate: if you are trying to sell something, this KPI is very important. This is the proportion of email receivers buying your product.
  • Bounce rate: the percentage of emails that couldn,t be delivered to the recipient,s inbox.
  • Unsubscribe rate
  • Forwarding rate: the percentage of recipients who share/forward your email.
  • Revenue per click: the average revenue generated each time a recipient clicks a link in your email

You don,t have to track all of these metrics, only those that are aligned with your goals.


8: Using embedded analytics tools to track and improve performance

With all those powerful tools, you can learn a lot and use that knowledge to write even better!

To make the most of the tools, you should always split-test (or A/B test) your emails on a small fraction of your segmented email list.

That means that you send the same email with only one difference to two small groups of recipients and track how they react to those emails. And then implement the better solution to the large recipient group.

You can split-test:
  • Subject line
  • Opening line
  • CTA
  • Background colour
  • Signature field
  • Inclusion of images
  • Sending time, etc.

While testing and checking what works and what doesn,t, you should try to think about what kind of biases your target audience has. More importantly, you should notice your own biases, because they can cause you to make bad business decisions.


Running a successful blog means your content is on point while offering valuable information that answers readers, questions and solves their problems.

Your next task is to reach people interested in your niche and nurture relationships with them. And one of the most effective ways to do it is email marketing, which has a few of its own rules:
  1. A well-targeted subscriber base will engage more often
  2. Strategies to attract subscribers include content upgrades, pop-up forms, lead magnets, social media promotions, and cold emails
  3. Compelling subject lines are short, personal, on point, and exciting
  4. Engagement will improve with segmentation and personalization
  5. Email automation enables you to work on a scale
  6. Automated email sequences nurture customer relationships
  7. Key performance indicators (KPIs) will show you what you can do better
  8. Email analytics tools help you track and improve performance
  9. All of this might seem overwhelming at the moment, but trust us, once you start implementing these strategies, you,ll crave more!
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  1. This is a great article on email marketing and its promotion.

  2. The Best tips I have read in this article regarding email marketing and its automation.

  3. Setting up email in automatic sequence becomes very easy after reading this article.

    1. Hi @Michela thanks for your amazing feedback.