If you are a seasoned WooCommerce user, you are aware of the opportunities it offers for your online store. But what about the things you are missing out on? Case in point: selling WooCommerce event tickets.
Website owners who use WooCommerce for their business and wish to sell tickets for events, conferences, webinars, or workshops know what a headache it can be.
If you are only using WooCommerce, you can’t create a calendar and add events to it, you cannot easily sell tickets and accept bookings, communicating with event attendees is challenging, and overall, it feels like the events are not an integrated part of the website.
More importantly, an event calendar with a unique design that can boost your sales, which itself requires beautiful calendar templates and layouts.
. In short, WooCommerce event management requires a bit more than core Woo alone.
Fortunately, there are more than a few third-party solutions for this.
In this playbook, we’ll first introduce a comprehensive event management solution, then show how you can integrate it into your WooCommerce store to manage events and sell tickets end-to-end.
The Foundation — What you MUST have
There are several key features that you need to run a smooth and successful event system. These are:
- A true “Add to Cart” function for your events so that customers can mix WooCommerce event tickets with physical or digital products in one cart and then pay in a single transaction.
- The ability to leverage your current WooCommerce setup for payment gateways, tax rules, coupons, and discounts for your events—without configuring everything separately.
- Ticket sales that appear in WooCommerce orders and, importantly, are integrated into WooCommerce analytics and reporting, so you can get accurate WooCommerce analytics for events.
How to add events to WooCommerce
The solution is the Modern Events Calendar plugin.
Among all of the best WordPress event calendar plugins in the WordPress market, Modern Events Calendar (MEC) is a popular and powerful WordPress plugin for managing events and selling tickets. It offers all the critical features you need to run a successful event platform on your website—no third-party platforms required.
If you want a customizable event booking WordPress solution, MEC is built for that.
In addition to the core plugin, you can choose from a comprehensive suite of addons that further extend the functionalities of MEC.
For example: adding a waiting list, virtual event features, seating maps, QR code scanning for tickets, and—crucially for our use case— WooCommerce integration. Altogether, MEC gives you a robust WooCommerce event management stack.
How to integrate Modern Events Calendar into your WooCommerce store
First, you need to get an MECProo license and the WooCommerce Integration addon. All Webnus products have a 30-day refund guarantee, so you are safe.
After purchasing a license, you need to log in to your webnus.net account and download the plugin and addon files.
Also, in the dashboard, you can find your license keys.
Head over to your WordPress website and from the Plugins menu, click on Add Plugin and then Upload Plugin, then select the MEC Pro file and install it.
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You can then click on M.E. Calendar from your WordPress Dashboard and activate your license there.
The WooCommerce Integration addon can be installed similarly.
Now we will go through creating your first event.
Head over to Add Event from the MEC menu and create an event by entering the name and details.
To add bookings and tickets to your events, you need to enable the Booking Module from the MEC Settings menu first.
Enable the module and click on Save Changes.
Now, in your Add Event page, you can see the Booking option.
From he, you can configure tickets and payment gateways.
This was just setting up your first event in MEC. Now let’s turn to the WooCommerce Integration options.
How to enable Add to Cart feature for tickets
Once you have the WooCommerce Integration addon installed and active, a new option called Add to WooCommerce Cart will become available in MEC Settings > Booking > Payment Gateways.
Simply enable and configure this option to set up the cart. You can:
- Set custom text for the Add to Cart button.
- Add optional comments to the cart item.
- Decide what happens after a user adds tickets to the cart (stay on page, redirect to cart/checkout, etc.).
You’ll also see additional options that deepen the integration with your existing WooCommerce setup, including:
- Syncing booking status with the WooCommerce order status to see which purchases have been completed.
- Choosing whether to calculate ticket taxes and fees using MEC’s system or to use WooCommerce taxes for full consistency with your store.
- Adding or removing WooCommerce taxes from ticket prices.
Booking confirmations, emails, and attendee updates
With MEC + WooCommerce, you can use WooCommerce booking confirmation flows to streamline communication:
- Send order confirmation and ticket/booking emails through WooCommerce after payment is completed.
- Customize email templates (logo, colors, copy) to match your brand.
- Use order statuses (Processing/Completed/Refunded) to trigger attendee notifications.
- Optionally send reminder emails or follow-ups using your email marketing stack.
Display and customize your event frontend
With MEC’s shortcodes, you can display your events or calendar on any page you’d like. Modern Events Calendar comes with some of the best-designed layouts and many attractive views to choose from.
Because MEC is built for a customizable event booking WordPress experience, you can tailor forms, fields, and ticket types to your needs.
Thanks to its suite of addons, you can further extend your events—whether you’re running virtual events or need a seating chart, QR code check-ins, or waitlists.
Conclusion
And that’s it—an easy, reliable way to add a functional yet powerful event system to your WooCommerce website.
By combining MEC with WooCommerce, you can sell WooCommerce event tickets, keep your event data within your existing store workflow, send WooCommerce booking confirmation emails, and analyze performance using WooCommerce analytics for events.
The result is a unified checkout, consistent taxes and discounts, and a fully branded, customizable event booking WordPress setup that grows with your business.
Ready to launch or scale your events?
