Mobile-First Indexing: Essential Tips for eCommerce Success on Bing

Is your eCommerce store ready for Bing’s mobile-first indexing?

If your online store isn’t mobile-friendly, you’ll likely lose customers. Bing prioritizes mobile-first indexing, which means a slow and clunky mobile site can lower your ranking and cost you sales.

As per records, 57% of customers won’t recommend a website if their mobile site isn’t subpar. Customers leave your site if your page takes time to load, the layout is confusing, or the checkout process is complex.

However, with a few tweaks, you can improve your site ranking on Bing and increase conversions. Read on to learn some essential marketing tips to optimize your eCommerce site for mobile-first indexing on Bing.

What is Bing’s Mobile-First Indexing?

Mobile-first indexing means that Bing primarily looks at the mobile version of your website when determining search rankings. If your site isn’t mobile-friendly, it could lower your visibility, making it difficult for clients to find you.

Since most people now browse and shop on their phones, search engines like Bing or Google want to ensure they provide the best experience possible.

So, if your eCommerce marketing site isn’t mobile-friendly, it’s crucial to make the necessary changes to prevent your site from losing out on the traffic and sales it deserves.

Why Mobile-First Indexing Matters?

The majority of people use mobile phones for even a small or simple query. How will they not search for anything to buy on their phone? That’s why mobile-indexing is crucial for eCommerce marketing campaigns, whether on Bing, Google or any other search engine.

Let’s discuss a few more reasons for mobile-first indexing on Bing to help you understand its necessity for your business:

1. Most Users Are on Mobile

Over 62.54% of online searches come from mobile devices. If your website is still not mobile-friendly, you’re losing out on potential customers.

2. Better Search Rankings

Bing prioritizes mobile-friendly websites in search results. If your site loads slowly or isn’t easy to navigate on mobile, your rankings and traffic will suffer.

3. Higher Conversion Rates

More customers will likely purchase from your site when you provide a smooth mobile shopping experience. Mobile-friendly websites experience a 40% higher conversion rate. These sites have reduced bounce rates and more sales compared to non-optimized sites.

4. Faster Load Times

Any customer or internet surfer leaves sites if it takes more than 3 seconds to load. Some might return, but most visitors are not likely to return.

5. Stay Competitive

Competitors with optimized sites have higher chances of staying in business than the non-optimized ones. So, if you’re not optimizing for mobile-first indexing on Bing, you’re losing out on customers, traffic, and revenue.

Mobile-First Indexing Tips for eCommerce on Bing

Bing prioritizes mobile-friendly websites to provide users with a seamless browsing experience. Your site goal is to improve ranks and conversions, so optimizing it for mobile-first indexing on Bing is essential.

Here, we’ll provide you with 10 tips to optimize your store to succeed:

1. Use a Responsive Web Design

Ever visited a website on your phone to find yourself zooming in just to read text? That’s exactly what your website shouldn’t be offering.

If you fail to have a responsive design for eCommerce, your website won’t work perfectly on any screen, be it a desktop, tablet or smartphone. Bing prioritizes mobile-friendly sites so your store doesn’t lose potential sales and traffic.

Here’s what you can do:

• Use a mobile-responsive theme that automatically adjusts elements for different devices.
• Ensure images and text scale properly without distortion.
• Test your site using Bing’s Mobile Friendliness Test Tool to catch any design issues.

2. Optimize Your Mobile Page Speed

No one likes a slow website, especially mobile shoppers who want immediate product access and checkout pages. Bing views page performance as a ranking factor and a slow eCommerce website can increase bounce rates and lost sales. You can speed up your pages by:

• Compressing images using a form (CDN) to serve content like WebP to reduce load times.
• Minimizing code by removing unnecessary CSS, JavaScript, and HTML.
• Use a Content Delivery Network faster, no matter where your customers browse.

3. Make Navigation Mobile-Friendly

Let’s say a customer visits your website in search of a specific item. However, they are lost due to confusing menus and tiny buttons. Not having a mobile-friendly navigation can lead to this kind of complication. Follow the below practices for seamless mobile-first indexing:

• Keep your menu simple. Limit it to essential categories and subcategories.
• Use large, tappable buttons to prevent accidental clicks.
• Ensure your search bar is visible so users can quickly find what they need.

4. Optimize for Voice Search

Voice search is becoming a major part of online shopping as more people use voice assistants like Alexa, Siri and Cortana. Bing places a high value on voice search optimization, and if your eCommerce site isn’t ready, you can lose valuable traffic.

Hiring a dedicated remote team through VirtualStaff.ph can streamline your entire optimization process. Whether it’s content creation, SEO implementation, or technical adjustments, you can hire full-time Filipino professionals for $500–$1,500/month. With no freelancers, no payroll headaches, and no hidden fees, VirtualStaff.ph handles HR, payroll, and compliance — so you can focus on growing your eCommerce business.

Here’s how to optimize your website for voice search:

• Use conversational keywords like natural, question-based queries (e.g., “Where can I buy running shoes?”).
• Optimize product descriptions with long-tail keywords matching spoken search patterns.
• Create an FAQ section with concise answers to boost voice search visibility.

5. Use Structured Data for Products

Want your products to stand out on Bing with rich snippets? Having snippets of price, availability and reviews can increase your business sales.

With structured data, you can improve search engine understanding of your product descriptions and increase click-through rates by including schema markup into your eCommerce website.

Here’s what you can do:

• Implement Product Schema to display price, stock, and ratings on Bing.
• Use Breadcrumb Schema for better site structure and navigation.
• Add Review & Rating Schema to highlight customer feedback in search results.

6. Improve Mobile Content Readability

Mobile shoppers lack the time to navigate through cluttered, difficult-to-read content. If your content isn’t easy to grasp, users are likely to leave your site. Mobile-first indexing for Bing prefers clear, concise and engaging content that favors mobile-friendly devices.

Use the below steps to make your content mobile-friendly:

• Use short paragraphs and bullet points.
• Choose a readable font (16px or larger).
• Add images and headings for easy scanning.

7. Optimize Images and Videos for Mobile

Ever clicked on a product image that took forever to load? That’s a common issue for low conversions. To prevent it, make sure your pictures and videos load fast without sacrificing clarity and appeal. Since mobile users quickly leave, they won’t wait for images to load.

Here’s what you can do to make your visuals mobile-friendly:

• Compress images with WebP or JPEG 2000 for smaller file sizes without quality loss.
• Enable lazy loading so media loads only when needed.
• Optimize videos with MP4 format and fast-loading hosts like YouTube or Vimeo.

8. Streamline the Checkout Experience

One of the main reasons why customers leave their carts empty is due to a complicated checkout process. Mobile-first indexing expects a quick and easy shopping experience, so you may lose sales if your checkout has too many steps or a form asks too many questions.

Here’s how to simplify the process:

• Offer guest checkout so shoppers don’t have to create an account.
• Use autofill and mobile-friendly forms to reduce typing effort.
• Integrate multiple payment options like digital wallets (Apple Pay, Google Pay, PayPal).

9. Focus on Local SEO Optimization

Local SEO is a game-changer if you run an eCommerce store with a physical location or a WhatsApp eCommerce Store. Mobile shoppers often search for nearby stores, and Bing mobile SEO ranks based on location data. So, making your website and WhatsApp store local search-friendly can help potential customers locate and engage with your business more easily.

Here’s how to improve eCommerce SEO for Bing:

• Optimize Bing Places listing for better local search visibility.
• Use location-based keywords in pages, meta descriptions and content.
• Encourage customer reviews to boost credibility and rankings.

10. Monitor Mobile Site Performance

Mobile optimization is a continuous process. As new trends emerge, customer behavior shifts and search engines update their algorithms. It is the main reason to monitor your mobile site performance and optimize it per the regular changes.

You can monitor the following things:

• Use Bing Webmaster Tools to fix mobile issues.
• Check loading speeds with PageSpeed Insights or GTmetrix.
• Track user behavior with heatmaps and mobile analytics.

Grow Your Business with PixelCrayons eCommerce Solutions: Here’s How!

Final Thoughts

Your eCommerce website’s mobile experience is crucial in how well it ranks on Bing and how effectively it converts visitors into buyers. As discussed, optimizing for mobile-first indexing ensures:

• Better visibility
• Improved user experience
• Higher conversion rates

We hope the above tips help you improve your mobile strategy and raise your Bing results. However, if you require expert assistance to improve the mobile performance of your eCommerce site. You can consult eCommerce development companies for a smooth and effective mobile purchasing experience.