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5 Ideas To Save Money When Creating A Website From Scratch

5 Actionable Ideas To Save Money When Creating A Website From Scratch
A professional and functional website is essential to any business's marketing strategy. Your website should be your top salesperson. However, the expenses involved in creating a state-of-the-art website can go through the roof. A seemingly budget-friendly, simple webpage can cost far more than expected.

Web design costs can vary significantly between companies. For instance, one company may offer services starting at USD$500, while another may charge up to USD$1,000 annually. The web design cost depends on your website's complexity and size, with prices ranging between USD$500 to USD$1000 per year.

Actionable Ideas To Save Money When Creating A Website From Scratch

So, how do you balance a fantastic user journey, an attractive brand-centric look and feel and stay on budget? Here are six ways to save money when designing your business website from scratch.

  1. Look for discounts and deals

Discounts and deals are among the many ways to save money when designing a website. Many online providers offer discounts and deals on website creation services. For instance, you can find a comprehensive list of deals on DontPayFull.com. Such a compact compilation of discounts saves you from the hard work of scouring numerous sites on the internet. You can get various coupons, discounts, and promo codes for website builders, domain registration, web hosting, and more.

Many hosting providers offer discounts and deals to new customers. These deals can be a percentage off the regular price, a free trial period, or even free domain registration. However, ensure that the deals offered are genuine to avoid data breaches on your website. Scammers like capitalizing on the innate human nature to save. Dealing with reputable brands will help protect you from scams.

Besides web hosting, you can get free or discounted website design and development deals, especially if you're a new customer. Additionally, many web builders offer free trials for new users. It can be a great way to test the platform before committing to a paid plan. Depending on the company, these free trials can last a few days to weeks.

Many companies also offer seasonal discounts around holidays and special events. For example, Black Friday and Cyber Monday are popular days for companies to provide discounts on their products and services. The revenue generated during Black Friday 2020 was USD$188.2 billion. Watch out for these seasonal discounts by following web design companies on social media or signing up for their email newsletters.

The discounts usually come in the form of coupons, i.e., printed or soft copy documents you can redeem for financial discounts. Several coupon sites exist; you’ll want to search for the best diligently. Use coupons before they expire because most of them have a time limit.

Using coupons when designing a website can offer several advantages for businesses, including access to premium services that may have been out of reach due to higher costs. For example, a coupon may allow you to upgrade to a more advanced hosting plan or use a more feature-rich design template that you may not have been able to afford otherwise.

Coupons can also increase your business's purchasing power and enable you to invest more in other business areas. Statistics suggest that roughly 90% of US consumers have acknowledged using coupons at some point.

However, ensuring you aren't sacrificing quality to save money is crucial. Some deals may come with hidden costs or strings attached, and it's essential to read the terms and conditions carefully before committing to anything. After all, when the deal is too good, it's always prudent to think twice. In some cases, using a discounted service or tool may result in a website that isn't as user-friendly, functional, or visually appealing as it should be, which could ultimately harm your business.

  1. Use pre-made templates

Templates are a fantastic way to save time and money when designing a website. Rather than coding from scratch, templates provide a basic layout, which you can populate with the relevant content. For instance, with WordPress themes, you can quickly customize details like color schemes and fonts to align with your brand. This allows your website to be launched on the web much faster than a custom-designed website.

5 Ideas To Save Money When Creating A Website From Scratch

Usually, theme developers offer templates with standard basic features, trendy designs, and contemporary layouts at a lower cost to the user. As pre-built features are already integrated, the time required to get a template website up and running is reduced, helping companies save the time and money that'd have been spent on design and development.

  1. Find free web builders

Many website builders offer free plans that can help you get started on your website without spending money. However, these free plans usually come with a limited set of features and a branded subdomain. Nonetheless, they can help you test the platform and get a feel of website building.

Renowned platforms like Wix and Weebly.com offer free web design tools and templates to help you create a website. These platforms provide a drag-and-drop interface that lets you quickly design your desired page layouts without coding knowledge.

Nevertheless, you may discover that some features you need are only accessible in premium options, requiring an upgrade. Even so, the rates for premium options start from as low as USD$10 per month, much less than the hundreds you’d spend if you hired a professional web designer.

  1. Domains and web hosting

To save money on web hosting, research multiple hosting providers to find a reputable one that offers reasonable prices without compromising quality. Although it may initially seem daunting, reviewing numerous providers from the top Google search results can help you find the perfect host for your needs.

Web hosting costs between USD$30 to USD$500 per year, so consider opting for a shared hosting plan if it suits your requirements. While it costs more than free hosting, it's more reliable and secure. As you share server resources with other website owners, the cost is only a fraction of what you'd otherwise pay.

However, shared hosting may not be ideal for you if you have a large website that's continually expanding. In that case, you may want to choose a reasonably priced VPS, cloud, or dedicated server.

Another trick is to purchase hosting services for several months. Paying for hosting monthly can be pretty expensive. Most web hosting companies give huge discounts if you subscribe for several months. Consider buying a 36-month bundle and save big. Don't forget to authenticate your domain by setting up DMARC to stay safe from cyberattacks.

  1. Use free stock photos and graphics

Using stock photos and graphics or shooting your own can be expensive for website creation. Fortunately, numerous websites offer free images that you can use on your website. Websites like Pexels and Unsplash offer high-quality photos that can be used for free.

However, you must be selective, so your site doesn't look generic. Use images that look user-generated, as web users connect more with such. If you already have existing pictures or photos, it's best to use them as long as they're high quality use an image upscaling tool if necessary and appropriate for the page you plan to use them on. When creating a logo for your website you should also consider using some of the free options that are available. Use one of the many vector templates available online or try a free logo maker tool.


Creating a professional and functional website is crucial for any business's marketing strategy, but it can come at a cost. However, implementing the six ideas outlined above can reduce and save costs when designing a website from scratch. Remember that a great website is an investment for the long-term success of your business, so it's essential to strike the right balance between quality and cost-effectiveness.